If it helps the planet, they are against it!
This is incredible, but not really surprising, I guess. It seems that if a conservative is given a choice of buying one of two light bulbs at the same price and is told that one of the bulbs is "greener" and more environmentally friendly, he will inevitably purchase the other one ! A study out Monday in the journal Proceedings of the National Academy of Sciences examined attitudes about energy efficiency in liberals and conservatives, and found that promoting energy-efficient products and services on the basis of their environmental benefits actually turned conservatives off from picking them. The researchers first quizzed participants on how much they value various benefits of energy efficiency, including reducing carbon emissions, reducing foreign oil dependence, and reducing how much consumers pay for energy; cutting emissions appealed to conservatives the least. The study then presented participants with a real-world choice: With a fixed amount of money in their wal